UK · Double 11 2026 · Industry Package

Auto & Moto Parts
Exclusive Marketing Programme

The AliExpress Edit — UK's largest brand co-marketing initiative.
A dedicated industry vertical package for auto & motorcycle parts brands to dominate the Singles' Day season.

4
UK Tour Cities
300+
Local Curators & KOLs
150+
OOH Placements
5M+
AE UK Monthly Users
Market Opportunity
Why Auto & Moto Parts in the UK?
The UK aftermarket is one of Europe's largest and most digital-first auto parts markets. AliExpress is uniquely positioned to capture this demand through branded trust and best-price guarantees.

📈 Market Scale

  • UK automotive aftermarket valued at £28B+ annually
  • Growing online penetration — consumers increasingly buying parts & accessories direct
  • High demand for branded tools, electronics, car care, and motorcycle gear

🎯 Consumer Profile

  • Core AE UK user: male, 35-44, family-oriented, value-conscious
  • DIY car maintenance culture is strong in the UK
  • Price comparison behaviour is deeply ingrained — perfect for best-price guarantee

🚀 Platform Edge

  • Free shipping + free return removes cross-border friction
  • Best Price Guarantee — "Found it cheaper? We refund the difference"
  • Dedicated Auto & Moto category with growing brand catalogue
Resource Package
Two-Tier Industry Programme
A focused, high-impact package designed specifically for auto & moto parts brands. Choose between exclusive title sponsorship of the touring car experience or a powerful participation slot.

⭐ Title Sponsor — Touring Car Exclusive

$50,000

1 exclusive slot · November full month

Your brand owns the touring car. Full naming rights, dedicated auto experience zone across 4 UK cities, plus the complete on-site and off-site resource stack.

🚗 Participant — Industry Exhibitor

$20,000

Up to 5 slots · November full month

Product placement inside the touring car, shared KOL and media exposure, and full access to AliExpress on-platform auto industry traffic resources.

Shared benefit for all participants: Dedicated auto parts category page on AE UK, brand-specific discount codes, localized payment promotions, and algorithmic traffic boosts scaled by incremental GMV.
Tier Details
⭐ Title Sponsor $50,000 1 Exclusive Slot
Touring Car Exclusive Naming Rights · November 2026 · Full-stack resource package

🚚 Touring Car & Offline Events

  • Exclusive naming rights — Touring car branded as "The [Your Brand] Auto Experience", visiting London, Manchester, Birmingham, and Leeds
  • Full vehicle livery — Your brand logo, product visuals, and campaign messaging across the entire truck exterior and interior
  • Dedicated auto experience zone — Interactive product demos, tool testing stations, car accessory showcase, and VR test-drive experience inside the truck
  • Brand activation events — On-site product workshops, mechanic demos, and consumer engagement activities at each city stop
  • OOH advertising — 15+ placements including bus full-wrap, T-side panels, and Adshel lightboxes, prioritised near auto shows, car meets, and petrol stations

📱 KOL & Media Matrix

  • 50K+ automotive KOL × 10 — UK car reviewers, mechanic influencers, and auto lifestyle creators
  • 10K+ auto KOC matrix × 25 — Niche car community creators (detailing, tuning, DIY repair)
  • National PR media feature — Custom editorial in Daily Mail automotive section + MailOnline
  • Top alliance custom placements — TopCashback + Pepper/HotUKDeals auto category promotion
  • AI-generated content × 200 — Custom product videos, lifestyle imagery, and social content

🛒 On-Platform Resources

  • Auto category page hero banner — Exclusive top placement on AE UK Auto & Moto landing page
  • Choice Day A+ promotion — Premium slot in Singles' Day main venue
  • S-level promotion — Homepage splash + category page takeover
  • Search & recommendation boost — Priority ranking for auto parts keywords
  • Push + EDM — Targeted notifications to AE UK auto category buyers
  • AE-UK official social × 2 — Custom street interview + event coverage content
Estimated Exposure
Offline foot traffic: 15,000+ across 4 cities  |  KOL reach: 8M+ impressions  |  OOH impressions: 5M+  |  On-platform PV: 2M+ (auto category)
🚗 Participant $20,000 Up to 5 Slots
Industry Exhibitor · November 2026 · Focused resource package with touring car access

🚚 Touring Car & Offline Events

  • Product placement inside touring car — Branded product display zone within the shared auto experience area across all 4 cities
  • Co-branded truck livery — Your brand logo featured alongside other participating brands on the vehicle exterior
  • Product demo slots — Scheduled live product demonstrations and consumer engagement at each city stop
  • OOH advertising — 5 panels in high-traffic auto-relevant locations

📱 KOL & Media

  • 50K+ automotive KOL × 5 — Featured in car review / tool test content
  • 10K+ auto KOC × 15 — Niche community product reviews
  • National media feature — Inclusion in Daily Mail auto editorial roundup
  • Alliance custom copy — TopCashback + Pepper deal listings
  • AI-generated content × 100 — Product videos and social content

🛒 On-Platform Resources

  • Auto category page placement — Featured brand slot on AE UK Auto & Moto page
  • Choice Day promotion — Standard slot in Singles' Day venue
  • Search & recommendation boost — Keyword priority for your product categories
  • Push + EDM — Targeted to relevant auto buyer segments
  • AE-UK official social × 1 — Event coverage mention
Estimated Exposure
Offline foot traffic: 15,000+ (shared)  |  KOL reach: 3M+ impressions  |  OOH impressions: 1.5M+  |  On-platform PV: 800K+ (brand page)
Comparison
Side-by-Side Resource Comparison
A clear breakdown of what's included at each tier so you can choose the right level of investment for your brand.
Resource ⭐ Title Sponsor ($50K) 🚗 Participant ($20K)
Touring Car & Offline
Touring car naming rightsExclusive—
Full vehicle livery (your brand)✓Co-branded
Dedicated experience zone inside truck✓Shared display
City coverage (London / Manchester / Birmingham / Leeds)4 cities4 cities
OOH advertising placements15+ panels5 panels
KOL & Media
50K+ automotive KOL10 creators5 creators
10K+ auto KOC matrix25 creators15 creators
Daily Mail / MailOnline auto editorialCustom featureRoundup inclusion
Alliance (TopCashback + Pepper)Custom placementDeal listing
AI-generated content200 pieces100 pieces
AE-UK official social posts2 custom1 mention
On-Platform
Auto category page hero bannerExclusive topFeatured slot
Choice Day A+ / S-level promotionA+ & S-levelStandard
Search & recommendation boostPriorityStandard
Push notifications + EDMFull auto baseSegmented
Shared Benefits (All Tiers)
Brand-specific discount code✓✓
Localized payment promotions✓✓
GMV-based traffic boost (more sales = more traffic)✓✓
Requirements
Merchant & Product Requirements
To ensure campaign quality and consumer trust, participating brands must meet the following standards.

Inventory & Logistics

  • Sufficient stock to cover full November campaign period
  • Enrollment in AE designated logistics programme (cross-border warehouse)
  • ≥80% of active SKUs enrolled in Singles' Day promotions

Pricing & Competitiveness

  • Products must meet AE price competitiveness index vs. key competitors
  • Best Price Guarantee eligible — willing to honour "found it cheaper, we refund"
  • Discount depth appropriate to category (auto parts typically 15-30% off)

Marketing Commitment

  • Brand must provide product samples for KOL review and touring car display
  • High-quality product imagery and brand assets for campaign creative
  • Timely response to content approval and campaign coordination
Key categories welcome: Car electronics (dashcam, GPS, audio), car care & detailing, tools & equipment, motorcycle gear & accessories, interior & exterior accessories, performance parts, tyres & wheels, lighting, and EV accessories.
Timeline
Campaign Roadmap
September
Merchant contracting · Product sample collection · Touring car design finalisation
October
KOL content production begins · Editorial & social content rollout · OOH creative approval
Nov 1
Campaign launch · Touring car debut in London · On-platform promotions go live
Nov 11
Singles' Day peak · Maximum traffic push · Live events at touring car locations
Nov 12–27
Black Friday sprint · Campaign wrap-up · Performance reporting to merchants

Ready to Dominate UK Auto & Moto?

Limited slots available. Secure your brand's position in the UK's biggest Singles' Day co-marketing initiative for the auto & motorcycle parts industry.

Contact UK Marketing Team
© 2026 AliExpress UK Marketing · The AliExpress Edit · Confidential — For Merchant Partners Only